Social media optimization is used to drive traffic from social media sites such as book marking sites and social networks to the website. Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to increase the publicity.

Social media optimization includes:

  • RSS feeds,
  • Social news and
  • Bookmarking sites, as well as
  • Social media sites and
  • Video and
  • Blogging sites.