Blog post is the posting of informational and adequate articles on relative topics or issues. Blogging sites are developed because every blog post written becomes another web page, and every web page is another opportunity to rank well for a specific search.
Reasons to start a Blog are: -
Quick and Easy to Start: A Blog platform is easy to create and start. There are many free and paid blogging platforms available on the web and templates to choose from.
Interlinking with Present website:Blog can be easily integrated as a sub-domain or as a different section in the existing website. Even a blog on someone others platform can be interlinked with own website.
Marketing Tool: Easy tracking performance of your blog, visitor activity and feedback measurement allows you to understand how your blog is performing.
Flexibility A Blog can serve a number of functions from announcing or informing about any new product or service or any learning module.
SEO Benefits: A well written blog post is one which has a number of keywords to boost the ranking o search engines. A blog integrated on own website can be helpful as new visitors attracted to the blog can substantially be directed to the products and services offered by the organisation.
Forum Posting: A forum is a place where people have the ability to start communication (in the form of threads) and reply to other people's threads. A member of the community in the forum posts a message, which is visible to everyone in that community. There is also the option to post a reply, which can also be visible to the community. Thus, a discussion can build up without all users having to be online at the same time.
Web forum is different from a blog, as a blog is usually written by one user and usually only allows for the responses of others to the blog material. A forum usually allows all members to make posts and start new topics.
Forum marketing is a great way to make your online business stand out from the crowd. Forum users are generally net savvy and open to making online purchases. Many forum users are also respected experts and bloggers in the specific topics covered by the forum.
Forum marketing is a high ROI strategy because making a good impression in front of this savvy and influential audience can help your marketing message spread far and wide.