Digital marketing is a way of advertising or marketing using various digital technologies including mobile phones and other electronic or digital mediums.
Digital marketing is carried out through various techniques like:
- SEO(Search Engine Optimization)
- PPC(Pay Per Click)
- E-mail marketing
- SMS & MMS
- Display Advertising
- Social Media Advertising
All these techniques are considered as more effective, attractive & reliable over traditional marketing used by the brands as it is easier to grab the attention of potential buyers through such advertisements and increase their reach to the customers.